Looking for the best alternative to Smush, ShortPixel, Imagify, or EWWW? The Hibiscus Image Optimization Plugin for WordPress offers unlimited image compression, AVIF and WebP support, and bulk optimization — all without monthly limits or hidden costs. It’s the ultimate tool to boost your website speed, enhance SEO, and improve Google Core Web Vitals effortlessly. If you want faster load times and better rankings, this plugin is your all-in-one image optimization solution.
If you’ve been using popular image optimization plugins like Smush, ShortPixel, Imagify, EWWW, or TinyPNG, you’ve probably noticed one thing in common — limitations.
They either:
Cap the number of images you can optimize per month,
Charge extra for bulk conversions, or
Don’t support the latest AVIF format, which is Google’s favorite image format for performance.
That’s where the Hibiscus Image Optimization Plugin for WordPress comes in — a powerful, affordable, and unlimited solution for anyone who wants faster page speed and higher SEO rankings within an affordable pricing
Unlike traditional image optimizers, Hibiscus Image Optimization is designed for speed, freedom, and full control.
Google emphasizes page speed and Core Web Vitals as ranking factors.
AVIF images load significantly faster than traditional formats like JPG, PNG, or even WebP, which means:
Better user experience,
Lower bounce rates, and
Higher search engine rankings.
By using Hibiscus Image Optimization, you’re future-proofing your website with the format Google prefers.
When it comes to optimizing WordPress images, Hibiscus Image Optimization Plugin ticks every box — unlimited usage, advanced formats, full automation, and better SEO results.
The Hibiscus Image Optimization Plugin is a WordPress plugin that compresses and converts your website images into modern formats like AVIF and WebP. It helps improve site speed, Core Web Vitals, and SEO — without any monthly limits or hidden costs.
Unlike Smush, ShortPixel, and Imagify — which often limit the number of images or charge per credit — Hibiscus Image Optimization offers unlimited image compression and bulk optimization at no extra cost.
It also supports AVIF, a newer and more efficient format than WebP, giving you up to 50% smaller file sizes with the same quality.
Yes. The plugin fully supports both AVIF and WebP formats. You can choose your preferred format in the settings, and the plugin will automatically convert your images during upload or via bulk optimization.
No — the plugin safely optimizes your images while keeping the originals intact (if you choose to retain them). This ensures that your media library and theme remain fully compatible and functional.
Yes! The Hibiscus Image Optimization Plugin is fully compatible with WooCommerce, Elementor, and all major WordPress themes and page builders.
It’s perfect for eCommerce sites, blogs, and portfolios that rely heavily on visuals.
Absolutely not. Unlike most image optimizers, Hibiscus Image Optimization Plugin allows you to optimize unlimited images, with no API limits, no monthly plans, and no restrictions.
Yes — the plugin includes a bulk optimization tool that lets you compress and convert your entire existing media library in just one click. This is ideal for sites with hundreds or thousands of images.
Yes. Optimized images load faster, improving Core Web Vitals and PageSpeed Insights scores — two major ranking factors for Google. Faster pages mean a better user experience, higher engagement, and improved SEO performance.
On average, AVIF images are 30–50% smaller than WebP and up to 70% smaller than JPG or PNG, while maintaining crisp quality. This makes pages load faster and reduces bandwidth usage.
No — Hibiscus Image Optimization performs local optimization, meaning it works directly within your WordPress site. Your images never leave your server, keeping your data safe and private.
Elina is a content strategist and digital solutions expert at Hibiscus Technolab. With a keen eye for design trends and a passion for crafting user-first web experiences, she specializes in helping businesses grow through tailored WordPress development, SEO, and marketing solutions. When she's not optimizing websites, you’ll find her exploring UI/UX innovations or writing about the latest in digital technology.